No product yet? Get feedback before you build

Most founders wait too long to ask for feedback. They build in silence for months, launch, and hear crickets — only to learn the idea needed to change before a single line of code. You can find that out far earlier. You don’t need a product. You need a link.

An idea and a link are enough

The bar is low on purpose: something a stranger can open and react to. If it shows your idea, and anyone with the link can open it, it counts. You’re not asking “is my code good?” — you’re asking “does this make sense, and would anyone want it?” You can answer that with a mockup.

What to share when you have no product

• Figma mockup — closest to a real product; great for testing a flow or a landing page.
• Google Slides or a pitch deck — best for the idea and the “why now,” when there’s no UI yet.
• A Drive doc or deck — a simple one-pager on the problem and your take on it.
• Notion page — fast to write and easy to share; good for a concept or a rough spec.
• Demo video (a Loom) — talk through the idea or a clickable prototype in sixty seconds.

One thing to double-check: “anyone with the link can open it.” The most common mistake is sharing something locked behind your own account.

Why feedback now beats feedback later

Changing a Figma frame takes minutes; changing shipped code takes weeks. Feedback at the idea stage is the cheapest it will ever be. And the first question a good reviewer asks — “in a sentence, what is this?” — catches a fuzzy idea before you’ve spent months building the wrong version of it.

How to ask

Share the link with one specific question (“is the problem obvious?”, “would you use this?”), not a vague “thoughts?”. If you’re not sure what to check first, run it past the landing page feedback checklist.

That’s the whole point of Startup Feedback: you don’t need a finished product to take part. Review a few founders, share your link, and hear what’s working before you build the wrong thing. Get feedback on your idea → or see what other founders are sharing →.