Landing page feedback checklist: what to check before you ship

Before you ask anyone — a friend, a forum, or a feedback exchange — to review your landing page, run it through this list yourself. Half the problems are ones you can catch alone.

Clarity (the first five seconds)

• Can a stranger tell what you do in five seconds, without scrolling?
• Does the headline say the outcome, not just the category?
• Is there one obvious thing the page wants you to do?

Proof

• Is there any evidence you’re real — a screenshot, a demo, a number, a name?
• Do your claims have specifics, or are they all “fast,” “easy,” and “powerful”?

The call to action

• Does the button say what happens next (“Start free,” not “Submit”)?
• Is it visible without scrolling, and repeated once more further down?
• Are you asking for the smallest possible commitment first?

Friction

• How many form fields do you really need? Cut one.
• Does anything load slowly, shift around, or break on mobile?
• Have you answered the obvious objection (“is it free?”, “is my data safe?”)?

Run the list, fix what you can, then get a stranger’s eyes on the rest — that’s where the blind spots hide. Get honest feedback on your landing page →